1-A: Art Appreciation Opens Affirmed Minds to Cultural Diversity

Appreciating artworks enhanced endorsement of cultural diversity for individuals with high self-affirmation (Study 1) and for those with authentic pride, but not for those with hubristic pride (Study 2). The effect of art appreciation was significant for narcissistic individuals only when their openness to cultural diversity was publicized (Study 2).


Donghwy An, Boram Lee, and Nara Youn (2017) ,"1-A: Art Appreciation Opens Affirmed Minds to Cultural Diversity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1012-1012.


Donghwy An, Hongik University, South Korea
Boram Lee, Hongik University, South Korea
Nara Youn, Hongik University, South Korea


NA - Advances in Consumer Research Volume 45 | 2017

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