What You Are Getting and What You Will Be Getting: Testing Whether Verb Tense Affects Intertemporal Choices

We investigate the effect of manipulating verb tense within a single language on intertemporal tradeoffs. Verb tense can significantly affect choices between a sooner-smaller (SS) and a later-larger (LL) reward. However, this occurs only in the complete absence of timing cues, and is eliminated by introducing even vague time cues.



Citation:

Akshina Banerjee and Oleg Urminsky (2017) ,"What You Are Getting and What You Will Be Getting: Testing Whether Verb Tense Affects Intertemporal Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 512-513.

Authors

Akshina Banerjee, University of Minnesota, USA
Oleg Urminsky, University of Chicago, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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