Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity
Can a simple consumption activity challenge normative systems of inequality? Using a qualitative approach, this paper illustrates how the act of sharing a meal in a religious setting can ostensibly reduce deeply entrenched notions of difference due to economic disparity.
Ateeq Rauf and Ajnesh Prasad (2017) ,"Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 833-834.
Ateeq Rauf, Information Technology University, Pakistan
Ajnesh Prasad, Tecnologico de Monterrey, Mexico
NA - Advances in Consumer Research Volume 45 | 2017
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