Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity

Can a simple consumption activity challenge normative systems of inequality? Using a qualitative approach, this paper illustrates how the act of sharing a meal in a religious setting can ostensibly reduce deeply entrenched notions of difference due to economic disparity.



Citation:

Ateeq Rauf and Ajnesh Prasad (2017) ,"Ritualistic Meal Consumption and the Temporal Reduction of Divisions Due to Economic Disparity", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 833-834.

Authors

Ateeq Rauf, Information Technology University, Pakistan
Ajnesh Prasad, Tecnologico de Monterrey, Mexico



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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