9-Hh: the Power Framework of Addictive Consumption: When, Why, and How Emotion Regulation Leads to Addictive Consumption

Most explanations of addictive behaviors posit emotion regulation as the primary motivation for such behaviors. We develop a framework to understand why emotion regulation may lead to addictive consumption, when this influence occurs, and how it operates. We find perceived powerlessness mediates the relationship between emotion regulation and addictive consumption.



Citation:

Olga Martin and Shailendra P. Jain (2017) ,"9-Hh: the Power Framework of Addictive Consumption: When, Why, and How Emotion Regulation Leads to Addictive Consumption", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1047-1047.

Authors

Olga Martin, University of Washington, USA
Shailendra P. Jain, University of Washington, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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