10-M: Ownership Polarization: an Alternate Account of the Endowment Effect

We find that merely associating an experience with the self in turn polarizes evaluations: the good things in life seem even better, but the bad things seem even worse. This finding is inconsistent with previous theory, supporting a new perspective on the cognitive framing effects of ownership.


Colleen Giblin and Carey Morewedge (2017) ,"10-M: Ownership Polarization: an Alternate Account of the Endowment Effect ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1028-1028.


Colleen Giblin, Carnegie Mellon University, USA
Carey Morewedge, Boston University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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