18-D: Me First, Then the Environment: Pro-Environmental Behavior in Communal Vs. Agentic Narcissists
Across two experiments and following a new formulation of narcissism (i.e., the agency-communion model), this research investigates whether agentic and communal narcissists differ in their likelihood to engage in various forms of pro-environmental behavior. Supporting this proposition, this study also shows that perceived self-sacrifice and perceived social-benefits could influence these two groups of consumers' decision to purchase eco-friendly products.
Iman Naderi (2017) ,"18-D: Me First, Then the Environment: Pro-Environmental Behavior in Communal Vs. Agentic Narcissists", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1050-1050.
Iman Naderi, Fairfield University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Deviating from the Majority When Resources Are Scarce: The Effect of Resource Scarcity on Preference for Minority-endorsed Products
Xiushuang Gong, Jiangnan University
Yafeng Fan, Tsinghua University
Ying Ding, Renmin University of China
Saving for Experiences Versus Material Goods
Grant E. Donnelly, Harvard Business School, USA
Masha Ksendzova, Boston University, USA
Michael Norton, Harvard Business School, USA
Safety or Luxury: The Effect of Competitiveness on Consumer Preference in Social Crowding
Lijun Zhang, Nanyang Technological University, Singapore
Yee Ling, Elaine Chan, Nanyang Technological University, Singapore