11-B: Donor Social Class Influences Appreciation of Donation

This research finds that charitable gift recipients appreciate gifts from lower (vs. upper) social class donors more because they incurred greater self-cost to give. We identify a boundary condition for this effect and find that the amount of the charitable gift (small vs. large) matters.


Jacob Lee, Christine Kang, and Kate Min (2017) ,"11-B: Donor Social Class Influences Appreciation of Donation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1044-1044.


Jacob Lee, UNIST, South Korea
Christine Kang, California State University Long Beach, USA
Kate Min, Cornell University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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