13-A: Cyber-Heterotopias in Social Media Platforms: the Illusion of Intimacy in Ephemeral “Stories”

Using Foucault’s notion of heterotopia (1986), this paper conceptualizes the “Stories” feature found in some social media platforms as cyber-heterotopias. Their ephemeral quality and an illusion of intimacy are presented as defining of their heterotopic distinction in an effort to contribute to our understanding of the consumer relations they affect.



Citation:

Mariella C. Zavala (2017) ,"13-A: Cyber-Heterotopias in Social Media Platforms: the Illusion of Intimacy in Ephemeral “Stories”", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1070-1070.

Authors

Mariella C. Zavala, University of California Irvine, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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