Monsters in Our World: Narrative Transportation in Pokémon Go’S Mixed Reality

How does the experience of narrative transportation differ when brand stories are emplaced in the physical world amidst a nexus of spatial and social relations, instead of a separate imaginary story world? We draw on qualitative data from the case of Pokémon GO to answer this question.



Citation:

Joachim Scholz and Andrew Smith (2017) ,"Monsters in Our World: Narrative Transportation in Pokémon Go’S Mixed Reality", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 869-871.

Authors

Joachim Scholz, Cal Poly, USA
Andrew Smith, Suffolk University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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