14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes

We show that individuals’ attention gets chained in incomplete events, even when that attention is normatively unwarranted, i.e, when the outcomes are known and no further action is needed. We show that such a non-normative chaining of attention leads to negative attitudes towards entities associated with the event.



Citation:

Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, and Gary Gaeth (2017) ,"14-B: Can’T Switch Off: the Impact of an Attentional Bias on Attitudes", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1059-1059.

Authors

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Gary Gaeth, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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