The Effect of Pre-Giving Incentives on Relationship Norms and Donation Behavior

We examined the effects of different types of pre-giving incentives on charitable donations. Low value monetary pre-giving incentives lead to lower donation amounts compared to comparable value non-monetary pre-giving incentives and no incentives. Results are explored via reciprocation, and communal and exchange relationship norms due to pre-giving.



Citation:

Bingqing(Miranda) Yin, Yexin Li, and Surendra Singh (2017) ,"The Effect of Pre-Giving Incentives on Relationship Norms and Donation Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 985-986.

Authors

Bingqing(Miranda) Yin, University of Kansas, USA
Yexin Li, University of Kansas, USA
Surendra Singh, University of Kansas, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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