Unpacking Mixed Emotions At Experiential Endings: Total Emotionality, and Differential Roles of Enjoyableness, Meaningfulness and Sociality of Experience

This research demonstrates that endings to positive experiences produce mixed emotions, and the key driver of this effect is the intensity of enjoyableness of the experience, not meaningfulness or sociality. We further examine whether endings increase (decrease) total emotionality. We find endings to be a mixed, and subdued, emotional state.



Citation:

Xiaohua Zhao and Wendy Liu (2017) ,"Unpacking Mixed Emotions At Experiential Endings: Total Emotionality, and Differential Roles of Enjoyableness, Meaningfulness and Sociality of Experience", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 997-998.

Authors

Xiaohua Zhao, Tsinghua University, China
Wendy Liu, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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