1-J: the Effect of Incidental Disgust on Aesthetic Preference

Current work shows that an exposure to disease related stimuli will lead to a more favorable evaluation for simple designs and less favorable evaluation for designs visually complex. This research contributes to the emotion and art literature by showing how avoidance tendency triggered by disgust can influence aesthetic evaluation.



Citation:

Kiwan Park, Seojin Stacey Lee, and Joonkyung Kim (2017) ,"1-J: the Effect of Incidental Disgust on Aesthetic Preference", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1053-1053.

Authors

Kiwan Park, Seoul National University, South Korea
Seojin Stacey Lee, Seoul National University, South Korea
Joonkyung Kim, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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