Risks, Interrupted: the Effect of an Interruption on Decisions of Risk

We demonstrate that interruptions increase risk-taking by reducing stimuli’s sensory novelty due to the introduction of a repeat exposure to the decision. We further show how this mechanism is distinct from other disruptors, and we propose a general theory of interruption effects that extends previous literature.



Citation:

Daniella Kupor, Wendy Liu, and On Amir (2017) ,"Risks, Interrupted: the Effect of an Interruption on Decisions of Risk", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 196-199.

Authors

Daniella Kupor, Boston University, USA
Wendy Liu, University of California San Diego, USA
On Amir, University of California San Diego, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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