Consuming the Inauthentic As Self Authenticating Act in Insa-Dong, Seoul

This study proposes that cynicism as self-authenticating act based on the experiences of South Korean consumers in traditional cultural district of Insa-dong, Seoul. Korean nationalism is suggested as a condition that makes consumers engaged in the consumption of the inauthentic, which leads to the reproduction of hegemonic Korean nationalism.



Citation:

Hyun Jeong Min (2017) ,"Consuming the Inauthentic As Self Authenticating Act in Insa-Dong, Seoul", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 775-776.

Authors

Hyun Jeong Min, Pacific University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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