When Numbers Make You Feel: the Impact of Round Versus Precise Numbers on Preventive Health Behavior

We show that exposing people to round (vs. precise) numbers in a preventive health message or even an unrelated context can increase their likelihood of adopting preventive health behaviors. We further show that the impact of round versus precise numbers on preventive health behavior is driven by affective reactions.



Citation:

Monica Wadhwa and Kuangjie Zhang (2017) ,"When Numbers Make You Feel: the Impact of Round Versus Precise Numbers on Preventive Health Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 943-945.

Authors

Monica Wadhwa, INSEAD, Singapore
Kuangjie Zhang, Nanyang Technological University, Singapore



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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