17-G: How Satisfied Are You With Your Purchase?: Role of Experience Variety and Self-Construal Level

Prior research reveals that perceiving less variety in product usage experiences increases the satisfaction on the purchase. This research extends the finding by showing that utilitarian value plays a role in producing this effect and that this outcome is enhanced for interdependent thinkers who recognize greater similarity among product attributes.



Citation:

Kyoung Tae Huh, Youseok Lee, and Sang-Hoon Kim (2017) ,"17-G: How Satisfied Are You With Your Purchase?: Role of Experience Variety and Self-Construal Level", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1035-1035.

Authors

Kyoung Tae Huh, Seoul National University, South Korea
Youseok Lee, Seoul National University, South Korea
Sang-Hoon Kim, Seoul National University, South Korea



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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