7-F: Googled Experiences: Internet-Induced Confidence in Decision Abilities Increases Enjoyment

Consumers increasingly use the Internet to prepare for decisions. The current studies show that Internet search elicits a “feeling of already knowing” that inflates consumers’ decision confidence (S1, S2). This confidence may be self-fulfilling; searching online before choosing experiences increases consumers’ experience enjoyment independently of the option they choose (S3).



Citation:

Tito L. H. Grillo, Cristiane Pizzutti, and Adrian F. Ward (2017) ,"7-F: Googled Experiences: Internet-Induced Confidence in Decision Abilities Increases Enjoyment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1030-1030.

Authors

Tito L. H. Grillo, University of Texas at Austin, USA
Cristiane Pizzutti, Federal University of Rio Grande do Sul, Brazil
Adrian F. Ward, University of Texas at Austin, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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