19-H: an Individual Choice Vs. a Bundle Choice: the Effect of Choice Mechanics on Diversification Bias
To the extension of Mittelman et al. (2014), this study examined how choice mechanics influence variety seeking in the multiple product choice context. The expected satiety drove variety seeking in the individual choice mechanics, whereas relationships of items were more likely to be considered when consumers chose a bundle.
Jihye Park (2017) ,"19-H: an Individual Choice Vs. a Bundle Choice: the Effect of Choice Mechanics on Diversification Bias", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1053-1053.
Jihye Park, Hankuk University of Foreign Studies, South Korea
NA - Advances in Consumer Research Volume 45 | 2017
O10. Individual Differences in Consumers' Need For Cognition and Affect: A Neuromarketing Study Using Voxel-Based Morphometry
Jianping Huang, Tsinghua University
Yang Sun, Tsinghua University
Jie Sui, University of Bath, UK
Xiaoang Wan, Tsinghua University
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy
Deprivation of Control and the Phonetic Appeal of Brand Names
Jamel Khenfer, Zayed University
Caroline Cuny, Grenoble Ecole de Management