From Strong Uncertainty-Loathing to Strong Uncertainty-Loving
We propose a theoretical framework and present empirical evidence to reconcile two starkly contradictory findings in the literature: extreme uncertainty-loathing by Gneezy et al. (2006) and extreme uncertainty-loving by Shen et al. (2015).
Luxi Shen (2017) ,"From Strong Uncertainty-Loathing to Strong Uncertainty-Loving", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 879-880.
Luxi Shen, Chinese University of Hong Kong, China
NA - Advances in Consumer Research Volume 45 | 2017
Give Me Something of Yours: The Downside of Digital (vs. Physical) Exchanges
Anne Wilson, Harvard Business School, USA
Shelle Santana, Harvard Business School, USA
Neeru Paharia, Georgetown University, USA
I2. Can Skinnier Body Figure Signal Higher Self-Control, Integrity, and Social Status?
Trang Thanh Mai, University of Manitoba, Canada
Luming Wang, University of Manitoba, Canada
Olya Bullard, University of Winnipeg
Consumer Perceptions of Environmental ‘Win-Wins’
Tamar Makov, Yale University, USA
George Newman, Yale University, USA