6-G: Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust

“What a strange power there is in clothing” ---- Isaac Bashevis Singer. Adopting evolutionary psychology perspectives, we conducted two experiments and found that one’s sweater Collar styles (V neck vs turtleneck) can affect others’ trust of him and interaction with him.



Citation:

Jialiang Xu, Fang Wan, and Chenbo Zhong (2017) ,"6-G: Wearing V Neck, Getting More Trust: an Evolutionary Psychology Approach to Examine the Effect of Collar Style on Trust", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1068-1068.

Authors

Jialiang Xu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Chenbo Zhong, University of Toronto, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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