When and How Consumers Defend Their Psychological Possessions

We show that consumers may respond territorially when they feel high psychological ownership of a target and receive signals of another individual’s psychological ownership of the same target. This effect is attenuated when others ask permission or the consumer fails to signal ownership, and intensified in consumers high in narcissism.


Colleen Kirk, Joann Peck, and Scott Swain (2017) ,"When and How Consumers Defend Their Psychological Possessions", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 712-713.


Colleen Kirk, New York Institute of Technology, USA
Joann Peck, University of Wisconsin - Madison, USA
Scott Swain, Clemson University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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