Form, Function, and Fluency: Surprising Effects of Product Presentation (Dis)Fluency on Attribute Evaluations

Metacognitive fluency stemming from product presentation affects evaluations. Contrary to prior theorizing (e.g., contrast effects), sequential presentation of heterogeneous products (e.g., utilitarian and hedonic products) attenuates attribute evaluations via disfluency whereas sequential presentation of homogeneous products (e.g., all utilitarian v. all hedonic products) yields more extreme evaluations via fluency.



Citation:

James Mourey and Aparna Labroo (2017) ,"Form, Function, and Fluency: Surprising Effects of Product Presentation (Dis)Fluency on Attribute Evaluations", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 777-777.

Authors

James Mourey, DePaul University, USA
Aparna Labroo, Northwestern University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Featured

The Subjective Experience of Goal Failure: How Choosing the Lesser Evil Eradicates the Negative Consequences of Goal Failure

Kamila Sobol, Concordia University, Canada

Read More

Featured

Faster than Fact: Consuming in Post-Truth Society

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.