1-L: the Spillover Effect of Beauty: Narcissists’ Overemphasis on Aesthetics in Product Choice

We propose that narcissism both as a personality trait and a temporary state increases the preference for aesthetics over utilitarian attributes in consumer product choice, even for products with little symbolic and social signaling values, and such an effect is mediated by self-possession link.


Lei Jia, Xiaojing Yang, Huifang Mao, and Xiaoyan Deng (2017) ,"1-L: the Spillover Effect of Beauty: Narcissists’ Overemphasis on Aesthetics in Product Choice", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1036-1036.


Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Huifang Mao, Iowa State University, USA
Xiaoyan Deng, Ohio State University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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