The Belonging Process: Elements and Enactment Within a Consumption Context

This research investigates how individuals proactively leverage consumption activities to pursue a sense of belonging. Theoretical constructs emerge from written narratives and a longitudinal study to illuminate the processual nature of belonging. We delineate these emergent constructs and offer theorization regarding how they relate. Implications for future research are discussed.



Citation:

Robert Arias and Cele Otnes (2017) ,"The Belonging Process: Elements and Enactment Within a Consumption Context", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 500-502.

Authors

Robert Arias, University of Illinois at Urbana-Champaign, USA
Cele Otnes, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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