The Belonging Process: Elements and Enactment Within a Consumption Context
This research investigates how individuals proactively leverage consumption activities to pursue a sense of belonging. Theoretical constructs emerge from written narratives and a longitudinal study to illuminate the processual nature of belonging. We delineate these emergent constructs and offer theorization regarding how they relate. Implications for future research are discussed.
Robert Arias and Cele Otnes (2017) ,"The Belonging Process: Elements and Enactment Within a Consumption Context", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 500-502.
Robert Arias, University of Illinois at Urbana-Champaign, USA
Cele Otnes, University of Illinois at Urbana-Champaign, USA
NA - Advances in Consumer Research Volume 45 | 2017
Metaphorically Transgressing the Brand Relationship
Alberto Lopez, Tecnológico de Monterrey, MEXICO
Martin Reimann, University of Arizona, USA
Raquel Castaño, Tecnológico de Monterrey, MEXICO
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments
Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France