Impact of Numerosity on Allocation Behavior

Across four experiments, we show that numerical values representing the quantity of a resource systematically bias decision-makers’ perception of the quantity to be less than, adequate, or more than adequate. The bias significantly impacts decision makers’ final allocations. Thus, the paper demonstrates and explains the impact of numerosity-bias on allocation-behavior.


Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, Gary Gaeth, and Irwin Levin (2017) ,"Impact of Numerosity on Allocation Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 479-780.


Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Gary Gaeth, University of Iowa, USA
Irwin Levin, University of Iowa, USA


NA - Advances in Consumer Research Volume 45 | 2017

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