Impact of Numerosity on Allocation Behavior

Across four experiments, we show that numerical values representing the quantity of a resource systematically bias decision-makers’ perception of the quantity to be less than, adequate, or more than adequate. The bias significantly impacts decision makers’ final allocations. Thus, the paper demonstrates and explains the impact of numerosity-bias on allocation-behavior.



Citation:

Sunaina Shrivastava, Gaurav Jain, Dhananjay Nayakankuppam, Gary Gaeth, and Irwin Levin (2017) ,"Impact of Numerosity on Allocation Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 479-780.

Authors

Sunaina Shrivastava, University of Iowa, USA
Gaurav Jain, Rensselaer Polytechnic Institute, USA
Dhananjay Nayakankuppam, University of Iowa, USA
Gary Gaeth, University of Iowa, USA
Irwin Levin, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

Intentionally “Biased”: People Purposefully Use To-Be-Ignored Information, But Can Be Persuaded Not To

Berkeley Jay Dietvorst, University of Chicago, USA
Uri Simonsohn, University of Pennsylvania, USA

Read More

Featured

R6. The Anatomy of a Rival: The Influence of Inequity and Resentment on Rival Brands

Diego Alvarado-Karste, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

When Negative Observations Broaden Generalization of Product Attributes to Novel Products

Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.