17-J: Robo-Chat: Social Perceptions of Artificial Intelligence Assistants

We examine how the speech of artificial intelligence (AI) assistants (e.g., Siri) impacts perceptions of them as persuasion agents. A lab study reveals that first name addressing by AI assistants shifts perceptual mediators of the persuasion attempt from functional (i.e., processed like a product) to personal dimensions (like a person).



Citation:

Claudia Iglesias and Grant Packard (2017) ,"17-J: Robo-Chat: Social Perceptions of Artificial Intelligence Assistants", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1035-1035.

Authors

Claudia Iglesias, Wilfrid Laurier University, Canada
Grant Packard, Wilfrid Laurier University, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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