13-B: Competitive Or Complementary? An Empirical Look At Interactions Between Reselling and Agency Selling in Platform-Based Retailing

Online platforms have become increasingly ubiquitous in retailing. We use empirical evidences to indicate the interactions between reselling and agent selling. Additionally, we also recognize how the spillovers and the popularity of agent selling impact such interact relationship in a platform. Our findings provide important theoretical contributions and managerial implications.



Citation:

Qi Li, Quansheng Wang, and Peijian Song (2017) ,"13-B: Competitive Or Complementary? An Empirical Look At Interactions Between Reselling and Agency Selling in Platform-Based Retailing", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1044-1044.

Authors

Qi Li, Nanjing University, China
Quansheng Wang, Nanjing University, China
Peijian Song, Nanjing University, China



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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