9-T: Savoring Stress: Can Feeling Stressed Reduce the Rate of Satiation?
In this research, we propose that stress reduces the rate of satiation to hedonic consumption experiences. In order to restore control, stressed individuals engage more with the activities they are currently pursuing. As a result, they take longer to satiate to music (study 1), and food (study 2).
Benjamin Borenstein, Juliano Laran, and Luke Nowlan (2017) ,"9-T: Savoring Stress: Can Feeling Stressed Reduce the Rate of Satiation?", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1015-1015.
Benjamin Borenstein, University of Miami, USA
Juliano Laran, University of Miami, USA
Luke Nowlan, University of Miami, USA
NA - Advances in Consumer Research Volume 45 | 2017
Associative versus Relational Processing: The Role of Elaboration in Evaluative Conditioning
Xiaomeng Fan, Northwestern University, USA
Galen V. Bodenhausen, Northwestern University, USA
“A Tale of Two Secrets”: Examining the Diverging Effects of Secrecy on Consumption Enjoyment
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Xiaoyan Deng, Ohio State University, USA
Lei Jia, Ohio State University, USA
When the Ends Do Not Justify Paying for the Means: Consumers Prefer Shifting Costs from Means to Goals
Franklin Shaddy, University of Chicago, USA
Ayelet Fishbach, University of Chicago, USA