16-A: Adding a Charitable Donation to a Product Or Adding a Product to a Charitable Donation? How Much You Can Raise Depends on How You Frame the Case

For charity sales, hedonic products will solicit more help than utilitarian products. For donation with a thank-you gift, adding a charitable donation to utilitarian products tend to be more effective in soliciting more help than adding the same donation to hedonic products.



Citation:

Chia-Chi Chang and Po-Yu Chen (2017) ,"16-A: Adding a Charitable Donation to a Product Or Adding a Product to a Charitable Donation? How Much You Can Raise Depends on How You Frame the Case", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.

Authors

Chia-Chi Chang, National Chiao-Tung University, Taiwan
Po-Yu Chen, National Chiao-Tung University, Taiwan



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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