12-I: Upward Social Comparison in Goal Pursuit: Exploring the Role of Regulatory Focus
An experiment showed that during a goal pursuit, a person's regulatory focus affected how social information is used in goal monitoring judgment. Specifically, in an upward social comparison, assimilation effect is more prominent in people with promotion focus, whereas contrast effect is more prominent in people with prevention-focus.
Yu Hu (2017) ,"12-I: Upward Social Comparison in Goal Pursuit: Exploring the Role of Regulatory Focus", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1033-1033.
Yu Hu, Salem State University, USA
NA - Advances in Consumer Research Volume 45 | 2017
G13. Odor Priming and Product Preferences: When Smells Regulate Preferences for Semantically-Congruent Products and Brands
Ramona De Luca, EAESP-FGV
Delane Botelho, EAESP-FGV
Boomerang Effect: How Sustainable Disposal Options Spur Green Consumers to Overconsume
Sommer Kapitan, Auckland University of Technology, New Zealand
Saerom Lee, University of Texas at San Antonio, USA
Eunjoo Han, Auckland University of Technology, New Zealand
G6. Brightness Increases More Positive Views of Humanity and Prosocial Behavior of People Low in Moral Identity Internalization
Jun Yan, University of Manitoba, Canada
Luke Zhu, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada