Consumer Trust Erosion During an Industry-Wide Crisis: the Central Role of Legitimacy Judgment

The aim of this paper is to deepen understanding of consumer legitimacy judgment and investigate its relationships with industry trust and consumers’ perceptions of institutional environments in an industry-wide crisis context. The paper contains four studies and offers theoretical implications for industry trust from an institutional perspective.



Citation:

Shijiao Chen, Hongzhi Gao, Damien Mather, and John Knight (2017) ,"Consumer Trust Erosion During an Industry-Wide Crisis: the Central Role of Legitimacy Judgment", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 569-570.

Authors

Shijiao Chen, University of Otago, New Zealand
Hongzhi Gao, Victoria University, New Zealand
Damien Mather, University of Otago, New Zealand
John Knight, University of Otago, New Zealand



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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