In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method

Examining the phenomenon of KonMari decluttering method, this study explores how objects move through the journey from "possession," "organization," to "dispossession" and the role of happiness in the process. The results suggest personal symbolic classification serves as the primary anchor for consumer happiness rather than the physical objects.


Hsin-Hsuan Meg Lee (2017) ,"In Pursuit of Happiness: Phenomenological Study of the Konmari Decluttering Method", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 454-457.


Hsin-Hsuan Meg Lee, ESCP Europe, UK


NA - Advances in Consumer Research Volume 45 | 2017

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