The Dual Impact of Personalized Product Recommendations on Consumers’ Subjective Appraisal of Their Product Choices

We show that decision assistance in the form of personalized recommendations affects consumers’ subjective appraisal of their product choices via two distinct pathways – a positive effect via access to better alternatives, and a negative effect via increased choice difficulty. This framework explains why consumers might fail to appreciate good choices.



Citation:

Gerald Häubl, Benedict G. C. Dellaert, Murat Usta, and Nahid Ibrahim (2017) ,"The Dual Impact of Personalized Product Recommendations on Consumers’ Subjective Appraisal of Their Product Choices", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 158-163.

Authors

Gerald Häubl, University of Alberta, Canada
Benedict G. C. Dellaert, Erasmus University Rotterdam, The Netherlands
Murat Usta, Dalhousie University, Canada
Nahid Ibrahim, University of Alberta, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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