5-H: I’M Scared, Want to Listen? Incidental Fear’S Influence on Self-Disclosure to Brands
Self-disclosure is an increasingly popular topic within marketing, yet scant literature has considered emotional impact on whether one divulges information to others. We examine the impact of fear on self-disclosure, showing that people who experience a frightening event alone are more likely to self-disclose, even when the act is risky.
Anupama Mukund Bharadwaj and Lea Dunn (2017) ,"5-H: I’M Scared, Want to Listen? Incidental Fear’S Influence on Self-Disclosure to Brands", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1050-1050.
Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
NA - Advances in Consumer Research Volume 45 | 2017
How Temporal Separation in Budgeting Affects Spending Behavior
Yuna Choe, Texas A&M University, USA
Christina Kan, Texas A&M University, USA
Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging
Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada
E8. Perceptions of Out-Group Members: The Effects of Language Abstraction
Afra Koulaei, University of South-Eastern Norway
Daniela Cristian, City University of London, UK