5-H: I’M Scared, Want to Listen? Incidental Fear’S Influence on Self-Disclosure to Brands
Self-disclosure is an increasingly popular topic within marketing, yet scant literature has considered emotional impact on whether one divulges information to others. We examine the impact of fear on self-disclosure, showing that people who experience a frightening event alone are more likely to self-disclose, even when the act is risky.
Anupama Mukund Bharadwaj and Lea Dunn (2017) ,"5-H: I’M Scared, Want to Listen? Incidental Fear’S Influence on Self-Disclosure to Brands", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1050-1050.
Anupama Mukund Bharadwaj, University of Washington, USA
Lea Dunn, University of Washington, USA
NA - Advances in Consumer Research Volume 45 | 2017
Remind Me of What I Have: Thinking about a Favorite Possession Mitigates the Negative Impact of Inequality on Subjective Well-being
(Joyce) Jingshi Liu, Hong Kong University of Science and Technology
Amy Dalton, Hong Kong University of Science and Technology
Anirban Mukhopadhyay, Hong Kong University of Science and Technology
Small but Sincere: The Impact of Firm Size and Gratitude on the Effectiveness of Cause-Marketing Campaigns
Eline L.E. De Vries, University Carlos III Madrid
Lola C. Duque, University Carlos III Madrid
Q3. Academic Branding on Social Media: Examining the Influence of Personal Brands on the Professor-Student Relationships
Edita Petrylaite, Northumbria University, UK
Darija Aleksic, University of Ljubljana