10-C: Calendar Framing Affects Perception and Anticipation of Sunday
We examine the effects of calendar framing on time perception and anticipatory emotions. We demonstrate how the location of Sunday on a calendar (i.e., at the beginning vs. the end of the week) influences perception and anticipation of Sunday. We further discuss its implications on marketing communications.
Rebecca Chae and Christine Kang (2017) ,"10-C: Calendar Framing Affects Perception and Anticipation of Sunday ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1018-1018.
Rebecca Chae, University of Michigan, USA
Christine Kang, California State University Long Beach, USA
NA - Advances in Consumer Research Volume 45 | 2017
A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility
Justin Graeber, University of Texas at Austin, USA
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan
How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration
Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada