Minds That Don’T Matter: Attributing Minds to Brands Decreases Empathy For People
Social media interactions with brands causes consumers to attribute human minds to them. When brands are perceived to have minds, we theorize and show that it dampens individuals’ perception of human minds (i.e., empathy for others).We contribute to the mind attribution and brand anthropomorphism literatures, and consider societal implications.
Lura Forcum (2017) ,"Minds That Don’T Matter: Attributing Minds to Brands Decreases Empathy For People", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 603-604.
Lura Forcum, Clemson University, USA
NA - Advances in Consumer Research Volume 45 | 2017
Decisional Conflict Predicts Myopia
Paul Edgar Stillman, Ohio State University, USA
Melissa Ferguson, Cornell University, USA
A Penny for Self-disgust: The Effects of Favorable Review Reward on Consumers Behavior
Qingqing Guo, Shanghai Jiao Tong University
Liangyan Wang, Shanghai Jiao Tong University
Bing Han, Shanghai Jiao Tong University
J15. The Deliberation Effect on the Judgment and Choice of Anthropomorphized Products
Juliana M. Batista, EAESP Fundação Getúlio Vargas
Jose Mauro C. Hernandez, Centro Universitário FEI