Psychological Consequences of Exposure to Variability

Greater variability is one of the defining features of the 21st century. Six experiments found that participants exposed to data representation of higher variability, or those who experienced higher variability in outcomes, suggested more punishment for wrongdoers in scenarios and experimental games, even at a cost to themselves.


Yu Ding and Krishna Savani (2017) ,"Psychological Consequences of Exposure to Variability", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 585-587.


Yu Ding, Columbia University, USA
Krishna Savani, Nanyang Technological University, Singapore


NA - Advances in Consumer Research Volume 45 | 2017

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