Extreme Marketplace Exclusion in Subsistence Marketplaces: a Study in a Refugee Settlement in Nakivale, Uganda

Largely excluded from marketing literature are individuals in subsistence marketplaces. We synthesize prior research to identify a phenomenon we term “extreme marketplace exclusion.” We conduct a qualitative study in a refugee settlement to delineate how elements of such exclusion manifest and their interrelationships. We conclude discussing theoretical and practical implications.



Citation:

Madhubalan Viswanathan, Arun Sreekumar, and Robert Arias (2017) ,"Extreme Marketplace Exclusion in Subsistence Marketplaces: a Study in a Refugee Settlement in Nakivale, Uganda", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 933-938.

Authors

Madhubalan Viswanathan, University of Illinois at Urbana-Champaign, USA
Arun Sreekumar, University of Illinois at Urbana-Champaign, USA
Robert Arias, University of Illinois at Urbana-Champaign, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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