4-M: Psychological Antecedents of Luxury Brand Purchase Intent in Asian Market

Despite of much attention given to the penchant for luxury consumption among Asian consumers, our understanding on the underlying psychological reasons of this phenomenon is limited. The primary purpose of the current research was to explore culture-relevant psychological correlates of luxury brand purchase intent based on social consumption related theories.



Citation:

Hoeun Chung (2017) ,"4-M: Psychological Antecedents of Luxury Brand Purchase Intent in Asian Market", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1022-1022.

Authors

Hoeun Chung, Fayetteville State University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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