Embracing Experiential Over Material Consumption: Thinking About Death Increases Consumer Preferences For Experiences

We examine the effect of mortality salience on preferences for experiential versus material purchases. We demonstrate that mortality salience leads people to prefer experiential over material consumption, and this tendency is driven by differences in perceived meaningfulness between experiential versus material purchases. We further demonstrate the moderating role of meaning-fulfillment.



Citation:

Yoonji Shim and Katherine White (2017) ,"Embracing Experiential Over Material Consumption: Thinking About Death Increases Consumer Preferences For Experiences ", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 881-883.

Authors

Yoonji Shim, University of British Columbia, Canada
Katherine White, University of British Columbia, Canada



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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