Not Every Talk Follows a Walk: the Importance of Considering Sr Investors Over General Population When Analyzing Sri Behavior

This study develops and validates segments of SR-investors of building-society based on varying SRI-selection motives. Additionally, it explores if similar segments appear when general-population is segmented on same basis. Findings support heterogeneity among SR-investors and highlight the significance of studying actual SR-investors over general population when exploring SRI.



Citation:

Fatima Yaqub Khan and Sadia Yaqub Khan (2017) ,"Not Every Talk Follows a Walk: the Importance of Considering Sr Investors Over General Population When Analyzing Sri Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 728-732.

Authors

Fatima Yaqub Khan, Minerva School at KGI, USA
Sadia Yaqub Khan, The College of Saint Rose, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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