Planning to Binge: How Consumers Choose to Allocate Time to View Sequential Versus Independent Media Content

Binge-watching, as a phenomenon, conflicts with research that suggests consumers should savor enjoyable experiences by delaying them or spreading them out. Using both experimental and field data, we demonstrate that consumers show increased preference and willingness to pay for binge-watching individual episodes perceived as more sequential than independent.



Citation:

Joy Lu, Uma Karmarkar, and Vinod Venkatraman (2017) ,"Planning to Binge: How Consumers Choose to Allocate Time to View Sequential Versus Independent Media Content", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 96-100.

Authors

Joy Lu, University of Pennsylvania, USA
Uma Karmarkar, Harvard University, USA
Vinod Venkatraman, Temple University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



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