The Effects of Power on Emotional Responses to Self-Failure and Self-Success

The current research finds a context in which power influences anger and pride. We found that high power leads to greater anger (pride) when individuals encounter failure (success). We observe these effects because increased power can activate approach-related tendencies and agentic orientation due to increased rewards and freedom.


Claire Heeryung Kim, DaHee Han, Derek Rucker, and Adam Duhachek (2017) ,"The Effects of Power on Emotional Responses to Self-Failure and Self-Success", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 324-329.


Claire Heeryung Kim, McGill University, Canada
DaHee Han, McGill University, Canada
Derek Rucker, Northwestern University, USA
Adam Duhachek, Indiana University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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