It’S Mine, But I’Ll Help You: How Ownership Salience Increases Prosocial Behavior

Ownership is prevalent in everyday life. We propose and show that salience of ownership triggers changes in one’s self-worth and enhances likelihood of engagement in prosocial behavior. We also show that materialism and mine-me sensitivity as individual differences are moderating the effect of ownership salience on prosocial behavior.



Citation:

Maryam Kouchaki, Ata Jami, and Francesca Gino (2017) ,"It’S Mine, But I’Ll Help You: How Ownership Salience Increases Prosocial Behavior", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 716-717.

Authors

Maryam Kouchaki, Northwestern University, USA
Ata Jami, University of Central Florida, USA
Francesca Gino, Harvard University, USA



Volume

NA - Advances in Consumer Research Volume 45 | 2017



Share Proceeding

Featured papers

See More

Featured

The Impostor Syndrome from Luxury Consumption

Dafna Goor, Harvard Business School, USA
Nailya Ordabayeva, Boston College, USA
Anat Keinan, Harvard Business School, USA
Sandrine Crener, Harvard Business School, USA

Read More

Featured

Handshaking Promotes Deal-Making By Signaling Cooperative Intent

Juliana Schroeder, University of California Berkeley, USA
Jane Risen, University of Chicago, USA
Francesca Gino, Harvard Business School, USA
Michael Norton, Harvard Business School, USA

Read More

Featured

I7. Male Spokespeople: Antecedents and Consequences of Social Comparison

Hsuan-Yi Chou, National Sun Yat-sen University
Xing-Yu (Marcos) Chu, Nanjing University
Chieh-Wen Cheng, National Sun Yat-sen University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.