7-A: Assembling the Ritual: Consumer Experiences in a Diverse Network

We investigate the formation of consumer’s consumption ritual parts and discourses associated with Feast of Sacrifice. This study contributes to the literature on religious rituals and practices because of viewing ritual as an assemblage including material and expressive features as well as human and non-human actors.


Omer Torlak, Mujdat Ozmen, Muhammet Ali Tiltay, Mahmut Sami Islek, and Ufuk Ay (2017) ,"7-A: Assembling the Ritual: Consumer Experiences in a Diverse Network", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 1062-1062.


Omer Torlak, Turkish Competition Authority, Turkey
Mujdat Ozmen, Eskisehir Osmangazi University, Turkey
Muhammet Ali Tiltay, Eskisehir Osmangazi University, Turkey
Mahmut Sami Islek, Anadolu University, Turkey
Ufuk Ay, KTO Karatay University, Turkey


NA - Advances in Consumer Research Volume 45 | 2017

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