It’S Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences
We examine the extent to which asymmetric contributions to a joint experience impact the anticipated and experienced outcomes of the experience. While consumers predict that higher contributions to an event will be associated with lower overall enjoyment, we find the opposite effect on experienced enjoyment.
Aleksandra Kovacheva, Cait Lamberton, and Eugenia Wu (2017) ,"It’S Your Experience: Investigating the Effect of Asymmetric Resource Investments on the Enjoyment of Group Consumption Experiences", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 718-719.
Aleksandra Kovacheva, SUNY, USA
Cait Lamberton, University of Pittsburgh, USA
Eugenia Wu, University of Pittsburgh, USA
NA - Advances in Consumer Research Volume 45 | 2017
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