Moments That Last: Meaningfulness Slows Happiness Decay

The happiness experienced when recalling positive experiences decays rapidly over timeā€”even after a single day. However, these happiness decay patterns are mitigated when moments are more meaningful. As a result, meaningful moments stay happier longer, which in turn predicts consumer choice.


Rhia Catapano, David Hardisty, and Jennifer Aaker (2017) ,"Moments That Last: Meaningfulness Slows Happiness Decay", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 63-67.


Rhia Catapano, Stanford University, USA
David Hardisty, University of British Columbia, Canada
Jennifer Aaker, Stanford University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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