Buying Time Promotes Happiness
Using large, diverse samples from the US, Canada, Denmark, and the Netherlands (N=6,410), we show that individuals who spend money on time-saving services report greater life satisfaction. Providing causal evidence, working adults reported greater happiness after spending money on time-saving purchases as compared to material purchases.
Citation:
Ashley Whillans, Elizabeth Dunn, and Michael Norton (2017) ,"Buying Time Promotes Happiness", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 63-67.
Authors
Ashley Whillans, Harvard University, USA
Elizabeth Dunn, University of British Columbia, Canada
Michael Norton, Harvard University, USA
Volume
NA - Advances in Consumer Research Volume 45 | 2017
Share Proceeding
Featured papers
See MoreFeatured
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Featured
Collaborative Work as Catalyst for Market Formation: The Case of the Ancestral Health Market
Burcak Ertimur, Fairleigh Dickinson University
Steven Chen, California State University, Fullerton
Featured
Is Congruity Desirable for Brand Extensions? A Conceptual and Meta-Analytic Review
Qian (Claire) Deng, University of Prince Edward Island
Paul Richard Messinger, University of Alberta, Canada