Buying Time Promotes Happiness

Using large, diverse samples from the US, Canada, Denmark, and the Netherlands (N=6,410), we show that individuals who spend money on time-saving services report greater life satisfaction. Providing causal evidence, working adults reported greater happiness after spending money on time-saving purchases as compared to material purchases.


Ashley Whillans, Elizabeth Dunn, and Michael Norton (2017) ,"Buying Time Promotes Happiness", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN : Association for Consumer Research, Pages: 63-67.


Ashley Whillans, Harvard University, USA
Elizabeth Dunn, University of British Columbia, Canada
Michael Norton, Harvard University, USA


NA - Advances in Consumer Research Volume 45 | 2017

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